The recent launch of the iPhone4s has really raised the benchmark when it comes to videomaking tools.

The one feature that has really made the headlines (apart from Siri) is the camera.

The stills are amazing but it's the 1080p HD video camera that has really put pressure

on all the other pocket cams on the market.

But still some owners can't get their head around using their phone as their main camera

for video marketing.

Here's 7 reasons why I think it equals or wins over regular cameras: